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 Odoo Email Marketing for SMEs - SL Software Solutions


Create Email Campaigns, Reach the Right Audience, and Track Marketing Results in One System


Send Better Marketing Emails with Clearer Targeting and Results

Odoo Email Marketing helps your business create professional email campaigns, manage mailing lists, send newsletters, segment audiences, track engagement, and analyse campaign results in one connected system.


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Connected Business Environment

What You Can Manage with Odoo Applications

Odoo Email Marketing helps your business manage email campaigns in a more organised way.

Connect email marketing with CRM, events, surveys, and marketing automation

Create email campaigns and newsletters

Segment contacts based on customer information

Track open rates, click rates, bounce rates, leads, orders, and revenue

Track links and understand campaign performance
Use email templates and drag-and-drop content blocks
Send targeted emails to selected audiences

Problems & Challenges

Many SMEs send emails to customers, but the process is often manual, inconsistent, and difficult to measure.

6. Email content does not always display properly

Newsletters may look fine on desktop but not on mobile, affecting customer reading experience.

5. Follow-up is not connected to sales

Interested customers may click or respond, but sales teams may not follow up systematically.

4. Campaign performance is hard to measure

Management may not know who opened the email, who clicked, and which campaign created enquiries.

3. Email design depends too much on manual work

Marketing teams may spend too much time formatting newsletters, arranging images, and checking layout.

2. Emails are sent without proper targeting

The same email may be sent to everyone, even when different customers have different interests.

1. Customer lists are scattered

Contacts may be stored in Excel, email accounts, CRM notes, website forms, or different staff records.




Tailored Implementation

Making Odoo Work Better for Your Business

At SL Software Solutions Sdn Bhd, we help your business implement Odoo Email Marketing based on your actual marketing and customer communication workflow.

Understand

We begin by understanding how your team currently manages customer databases, mailing lists, newsletters, promotions, campaign planning, lead follow-up, reporting, and customer segmentation. From there, we identify where the process is manual, scattered, or difficult to measure.

Recommend

We then recommend the right Odoo setup based on your business needs. This may include mailing list setup, contact segmentation, email template configuration, campaign workflow, link tracking, CRM connection, event invitation emails, marketing automation flow, and reporting dashboards.

Configure

Our team helps configure the system, train your users, and support your team after implementation. The goal is to help your business send more relevant emails, reduce manual work, and track marketing performance more clearly.

Key Odoo Features

Discover the built-in capabilities that streamline your tasks.

Email Campaign BuilderReady-to-Use Email TemplatesDrag-and-Drop Content BlocksMailing List SegmentationContact Database ConnectionReal-Time Campaign StatisticsLink TrackingMore

Email Campaign Builder

Allows your team to create email campaigns and newsletters using an easy campaign editor.

Marketing users can prepare professional emails without depending heavily on technical users or designers for every campaign.
 

 

Ready-to-Use Email Templates

Provides email themes and layouts that can be adjusted with your own message, images, and branding.

Your team can create campaigns faster and maintain a more consistent look across marketing emails.

 

Drag-and-Drop Content Blocks

Allows users to add titles, call-to-action buttons, images, social media buttons, footers, and other content blocks into emails.

Email content becomes easier to design, arrange, and update before sending.

Odoo drag-and-drop email editor with customisable content blocks

 

Mailing List Segmentation

Allows your business to send campaigns to selected groups, such as leads, customers, contacts by country, date, function, or other available criteria.

Your business can send more relevant messages instead of sending the same campaign to everyone.

 

Contact Database Connection

Uses your Odoo contact database to select target audiences for campaigns.

Marketing communication becomes more connected with your customer and lead data.


Odoo contact database for selecting target audiences for email campaigns

 

Real-Time Campaign Statistics

Tracks campaign results such as open rate, bounce rate, click-through rate, leads created, orders, and revenue generated.

Management can review campaign performance and make better marketing decisions based on data.
Odoo real-time email campaign statistics showing open rates, clicks, leads, orders and revenue

 

Link Tracking

Allows tracking codes to be added to links inside email campaigns.

Your team can see which links customers clicked and understand which offers or messages attracted attention.

 

More

ROI Analysis

Helps connect email campaigns with CRM opportunities, conversion rate, expected revenue, and generated revenue.

Your business can better understand whether email campaigns are supporting real sales opportunities.
Mobile-Friendly Email Layout

Helps newsletters display properly across different screen sizes such as mobile, tablet, laptop, and desktop.

Customers can read your emails more comfortably, especially when they open them on mobile devices.
Integration with Other Marketing Apps

Works together with Odoo CRM, Marketing Automation, Events, Surveys, and Social Marketing.

Your email campaigns can support wider marketing activities such as lead nurturing, event invitations, feedback collection, and social campaigns.

 


Before vs After Using Odoo


Experience the operational upgrade when moving to an integrated management suite.

BEFORE ODOO

 Email campaigns are prepared manually using separate tools

 Customer lists are scattered across Excel, email, and different records

 The same email is sent to everyone without proper segmentation

 Campaign results are difficult to track clearly

 Sales follow-up is not properly connected to marketing engagement

AFTER ODOO

 Email campaigns and mailing lists are managed in one system

 Templates and drag-and-drop blocks make campaign creation easier

 Audiences can be segmented for more relevant communication

 Open rates, clicks, bounces, leads, orders, and revenue can be reviewed

  Email campaigns can connect with CRM and sales follow-up

Who Is This Application Suitable For?

Odoo Email Marketing is suitable for businesses that want to communicate with leads, customers, subscribers, event attendees, or target audiences more professionally.

1. SMEs doing regular marketing campaigns

Suitable for businesses that send newsletters, promotions, announcements, or educational content.

2. Sales and marketing teams

Helps teams send targeted emails and follow up on interested leads more clearly.

3. Companies with customer databases

Useful for businesses that want to segment contacts and send relevant messages to selected groups.

4. Event and training organisers

Useful for sending event invitations, reminders, registration follow-up, and post-event communication.

5. eCommerce and retail businesses

Helps promote products, offers, seasonal campaigns, and customer updates.

6. Management teams that need marketing visibility

Helps business owners understand campaign performance, engagement, and possible sales impact.

Related Odoo Applications


Social Marketing

Helps combine email campaigns with social posts and wider digital marketing communication.

Learn more


Events

Useful for promoting seminars, webinars, training courses, roadshows, and company events.

Learn more


Marketing Automation

Helps automate follow-up journeys based on customer actions, interest, or campaign behaviour.

Learn more

Our Process


Discovery

We learn about your business, industry, current process, and key challenges.

Analysis

We review your workflow and identify improvement areas, system needs, and possible risks.

Recommendation

We propose the right Odoo modules, structure, and implementation direction based on your business requirements.

Planning

We help you prepare for implementation, optimization, or system enhancement.

Ongoing Advisory

As your business grows, we continue to provide guidance for improvement and scalability.

Why Choose SL Software? 

Practical Training

We focus on real usage, not theory.

Simple & Clear Explanation

We make complex processes easy to understand.

Tailored to Your Business

Training is based on your workflow.

Ongoing Support

We help your team even after training ends.

Frequently Asked Questions



Ready to Send Smarter Email Campaigns with Better Results?


Talk to SL Software Solutions and let us help you plan a practical Odoo Email Marketing setup for your business. We will review your current marketing process, identify improvement areas, and recommend a workflow that helps your team manage campaigns, audiences, engagement, and follow-up more clearly.


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